What Are Cookies
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to the owners of the site.
Cookies are stored in your browser's designated storage area. Each cookie contains a small amount of data, typically including the name of the website that set it, a unique identifier, and an expiry date. Cookies do not contain executable code and cannot access other information on your device.
In addition to traditional cookies, websites may use similar technologies such as web beacons, pixel tags, and local storage. This policy covers all such technologies where they are used on the MarketUp CA website.
Why We Use Cookies
We use cookies and similar technologies for several purposes. Some are essential to the operation of the website and cannot be disabled. Others help us understand how the website is used so we can improve it. Still others support optional features that enhance your experience.
Our use of cookies is governed by Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and, for Quebec residents, by the requirements introduced under Law 25 (An Act to modernize legislative provisions as regards the protection of personal information). We obtain your consent before placing non-essential cookies on your device.
Types of Cookies We Use
Cookies can be categorized in several ways. By duration, they are either session cookies (deleted when you close your browser) or persistent cookies (remain on your device until they expire or you delete them). By origin, they are either first-party cookies (set by our website) or third-party cookies (set by external services).
We use four functional categories of cookies on this website, described in the sections below.
Necessary Cookies
Necessary cookies are required for the website to operate correctly. They enable core functions such as page navigation, form submission, and security features. Without these cookies, the website cannot function as intended.
Necessary cookies do not require your consent under applicable law and cannot be disabled through our cookie preference tool. They include:
- muca_consent: Stores your cookie consent preferences. First-party, persistent. Expires after 365 days.
- Session management cookies that maintain your browsing session during a single visit
- Security cookies that help protect against cross-site request forgery
Analytics Cookies
Analytics cookies help us understand how visitors interact with the website. They collect information about which pages are visited most often, how long visitors spend on each page, and where visitors come from. This information is used in aggregate form to improve the content and structure of the website.
Analytics cookies do not identify you personally. The data collected is anonymised or pseudonymised before analysis. These cookies require your consent and can be disabled through our cookie preference tool.
Where analytics tools are used, they may set their own cookies in addition to any first-party cookies we set. We describe third-party cookies in more detail in the relevant section below.
Functional Cookies
Functional cookies enable enhanced features and personalisation on the website. They may remember choices you have made, such as your preferred language or region, or they may support features that improve your browsing experience across multiple visits.
The MarketUp CA website uses sessionStorage (a browser-based storage mechanism) to track recently viewed pages within a single browsing session. This is not a persistent cookie and is cleared when you close your browser tab. No personal information is stored in this session data.
Functional cookies require your consent and can be managed through our preference tool.
Marketing Cookies
Marketing cookies are used to track visitors across websites with the purpose of displaying relevant advertisements. They may be set by advertising networks or platforms with our permission.
At present, MarketUp CA does not operate active advertising campaigns that use tracking cookies. However, we include this category in our consent framework to ensure transparency and to accommodate any future use of such technologies. Marketing cookies require explicit consent and are disabled by default.
Your Consent
When you first visit the MarketUp CA website, a cookie preference panel appears in the top-left corner of your screen. This panel allows you to accept all cookies or open a detailed settings panel to manage each category individually.
Your preferences are stored in the muca_consent cookie for 365 days. After this period, or if you clear your browser cookies, you will be asked for your preferences again.
You may withdraw or change your consent at any time by clearing the muca_consent cookie from your browser or by contacting us at the address below. Note that disabling certain cookies may affect the functionality of parts of the website.
Managing Cookies
In addition to our on-site preference tool, you can manage cookies directly through your browser settings. Most modern browsers allow you to:
- View the cookies stored on your device
- Delete individual cookies or all cookies
- Block cookies from specific websites
- Block all third-party cookies
- Set your browser to notify you when a cookie is being set
Instructions for managing cookies vary by browser. You can typically find these settings under "Privacy," "Security," or "Content" in your browser's preferences or settings menu. Refer to your browser's help documentation for specific instructions.
Please be aware that blocking all cookies may affect the functionality of many websites, not just this one.
Third-Party Cookies
Some features on this website may be provided by third parties, who may set their own cookies. These third-party cookies are governed by the privacy policies of those third parties, not by this Cookie Policy.
Where we embed third-party content (such as a Google Maps iframe for our office address), the third-party provider may set cookies on your device. We recommend reviewing Google's privacy policy at policies.google.com for information about cookies set by Google services.
We do not have direct control over the cookies set by third parties, but we only include third-party services where there is a legitimate operational reason to do so.
Session Storage
This website uses the browser's built-in sessionStorage API to provide a "recently viewed pages" feature in the footer. This stores a list of page names you have visited during your current browsing session.
SessionStorage data is not transmitted to our servers, is not shared with any third party, and is automatically deleted when you close your browser tab. It does not constitute a cookie and does not persist between sessions. No personal information is stored in sessionStorage.
Policy Updates
This Cookie Policy may be updated from time to time as our use of cookies changes or as legal requirements evolve. The "Last Updated" date at the top of this page indicates when the policy was most recently revised.
Significant changes to this policy will be communicated through a notice on the website. We encourage you to review this page periodically to stay informed about how we use cookies.
Questions
If you have questions about our use of cookies or would like to exercise your rights under applicable Canadian privacy law, please contact us:
MarketUp CA
999 Blvd. De Maisonneuve Ouest O, 15th floor
Montreal, QC, Canada
Email: [email protected]
Phone: +1 (514) 841-5011