1. Who We Are
MarketUp CA operates the website located at marketupca.online and provides operational process consulting services to Canadian e-commerce entrepreneurs. Our registered place of business is 999 Blvd. De Maisonneuve Ouest O, 15th floor, Montreal, Quebec, Canada.
This Privacy Policy describes how MarketUp CA collects, uses, stores, and discloses personal information in connection with your use of this website and any communications you initiate with us. We are committed to handling personal information responsibly and in accordance with applicable Canadian law.
2. Applicable Law
MarketUp CA operates in Canada and is subject to the Personal Information Protection and Electronic Documents Act (PIPEDA), S.C. 2000, c. 5, which governs the collection, use, and disclosure of personal information in the course of commercial activities. Where applicable, we also acknowledge the requirements of Quebec's Act respecting the protection of personal information in the private sector (Law 25, now codified as the Act to modernize legislative provisions as regards the protection of personal information, S.Q. 2021, c. 25).
We follow the ten fair information principles established under PIPEDA: accountability, identifying purposes, consent, limiting collection, limiting use, disclosure and retention, accuracy, safeguards, openness, individual access, and challenging compliance.
3. Information We Collect
3.1 Information You Provide Directly
When you complete the contact form on this website, we collect the following information:
- Your name
- Your email address
- The content of your message, which may include details about your e-commerce operation
We do not collect payment information, financial records, or government identification numbers through this website.
3.2 Information Collected Automatically
When you visit our website, certain technical information may be collected automatically by our hosting infrastructure and third-party analytics tools, including:
- IP address and approximate geographic location derived from it
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring URL
- Date and time of visit
This information is used in aggregate form and is not typically linked to individual identities unless required for security purposes.
3.3 Cookies and Similar Technologies
We use cookies and similar tracking technologies as described in our Cookie Policy. You may manage your cookie preferences through the consent tool provided on this website.
4. How We Use Information
Personal information collected through this website is used for the following purposes:
- Responding to your inquiry or request for information about our consulting services
- Understanding the nature of your operational consulting needs so we can provide relevant information
- Communicating with you about the services described on this website
- Improving the content and functionality of our website
- Complying with legal obligations
- Detecting and preventing fraudulent or harmful activity
We do not use personal information to provide financial advice, legal advice, investment recommendations, or any services outside the scope of operational process consulting.
5. Legal Basis for Processing
Under PIPEDA, we rely on your consent as the primary basis for collecting and using personal information. Consent may be expressed (such as when you submit the contact form and check the privacy acknowledgement box) or implied (such as when you voluntarily provide information in the course of a communication).
In limited circumstances, we may process personal information without consent where permitted by law, such as when required by a court order, legal process, or to investigate a breach of an agreement.
You may withdraw consent at any time by contacting us at the details provided in Section 14, subject to legal or contractual restrictions and reasonable notice.
6. Sharing of Information
MarketUp CA does not sell personal information. We do not share personal information with third parties for their own marketing purposes.
We may share personal information in the following limited circumstances:
- Service providers: We may engage third-party service providers (such as email hosting, website analytics, or IT support) who process personal information on our behalf. These providers are bound by contractual obligations to protect your information and use it only for the purposes we specify.
- Legal requirements: We may disclose personal information if required to do so by law, regulation, court order, or governmental authority.
- Business transfers: In the event of a merger, acquisition, or sale of all or part of our business, personal information may be transferred as part of that transaction, subject to equivalent privacy protections.
- Protection of rights: We may disclose information where we believe it is necessary to protect the rights, property, or safety of MarketUp CA, our clients, or others.
7. Cookies and Tracking
Our website uses cookies to function correctly and to improve your experience. Details about the types of cookies we use, their purposes, and how to manage your preferences are available in our Cookie Policy.
You can control cookies through your browser settings or through the cookie consent tool displayed when you first visit our website. Disabling certain cookies may affect the functionality of some parts of the site.
8. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law.
Information submitted through the contact form is retained for a period sufficient to respond to your inquiry and to maintain a record of our communications. If no consulting engagement results from the inquiry, we typically retain this information for no longer than two years.
Automatically collected technical data (such as server logs) is generally retained for a shorter period consistent with standard security and operational practices.
9. Your Rights
Under PIPEDA and applicable Quebec law, you have the following rights with respect to your personal information:
- Access: You may request access to the personal information we hold about you.
- Correction: You may request that we correct inaccurate or incomplete personal information.
- Withdrawal of consent: You may withdraw consent to our use of your personal information, subject to legal or contractual restrictions.
- Deletion: In certain circumstances, you may request that we delete your personal information.
- Complaint: If you believe your privacy rights have been violated, you may file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or, for Quebec residents, with the Commission d'acces a l'information du Quebec.
To exercise any of these rights, please contact us using the information in Section 14. We will respond to requests within the timeframes required by applicable law.
10. Security
We implement reasonable technical and organizational safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (HTTPS), access controls, and regular review of our security practices.
No method of transmission over the internet or electronic storage is completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.
In the event of a privacy breach that poses a real risk of significant harm to individuals, we will notify affected individuals and the Office of the Privacy Commissioner of Canada as required by PIPEDA's mandatory breach reporting requirements.
11. Children's Privacy
This website is intended for use by adults engaged in or considering commercial e-commerce operations. We do not knowingly collect personal information from individuals under the age of 16. If we become aware that personal information has been collected from a minor without appropriate consent, we will take steps to delete that information promptly.
12. Third-Party Links
Our website may contain links to third-party websites, including marketplace platforms and carrier websites referenced in our service descriptions. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies before providing any personal information.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational circumstances. When we make material changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this policy periodically. Continued use of our website following the posting of changes constitutes your acknowledgement of those changes.
14. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or our handling of your personal information, please contact us:
MarketUp CA
999 Blvd. De Maisonneuve Ouest O, 15th floor
Montreal, QC, Canada
Email: [email protected]
Phone: +1 (514) 841-5011
We will make every reasonable effort to respond to privacy-related inquiries within 30 days of receipt.